About Us

HONG FINANCIAL is an independent insurance brokerage that provides insurance, retirement, benefits and executive planning services to small-medium sized businesses and individuals. Our primary goal is to provide small-medium business owners and individuals with effective asset protection strategies and guidance to proper needs planning. James Hong , the founding principal, has a passion and drive for helping people which comes from his entrepreneurial background, personal experiences and leadership involvement with many organizations.

HONG FINANCIAL's client base includes entrepreneurs, small-medium sized businesses (2- 1,000 employees) and individuals within many industries such as oil and gas, manufacturing, restaurant, healthcare, professional services and real estate. As an independent broker, James represents a number of different insurance companies in order to serve the client with the best options available in the marketplace.



James Hong is a graduate of the University of Houston, with a BBA in Finance & Management along with a Entrepreneurship Certificate from the Wolff Center for Entrepreneurship at the Bauer College of Business. He began working in the financial services industry immediately upon graduating from UH in December 2005 where he started with Mass Mutual Financial Group. After four years working under a Blue Chip insurance company, James decided to become an independent broker, founding HONG FINANCIAL in 2010. James is also a lecturer at UH’s Bauer College of Business in the RMI (Risk Management Institute) teaching Life Insurance & Annuities. With more than 9 years in the financial services business, James Hong provides a new perspective of offering financial services.

Community Involvement

James is very involved with Houston community which centers around his belief in giving back. He is the Co-Founder, COO & Vice-Chairman of the Board of BE A CHAMPION, Inc., a non-profit youth organization started in 2001 while he was a student-athlete at the University of Houston. The organization provides during, after and out of school enrichment activities along with the Little Coogs and Champion Fuel Food Programs, serving thousands of kids every day. James is also the current President & Chairman of the Board of the “H” Association (the Letterwinners Association at UH), a Life Member of the University of Houston Alumni Association, Past President of the Bauer Alumni Association, founding Board Member and Secretary of the Houston Cougar Foundation, Life Member of the Houston Livestock Show & Rodeo, founding Board Member of the Utz Foundation, Young Professionals Member at the Houston City Club.

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